Advanced SEO tips (2021 edition)
for those who understand that in order to be successful in SEO, you must do and think your SEO differently

Advanced SEO tip#4: Change is constant, embrace the change
Whether it is life or SEO, the only constant is change. Thus from SEO success perspective, it is important to understand how you deal and manage with change and expectations. This is ground where SEO meets psychology and growth hacking.
Advanced SEO tip#3: Google Search Console Crawl Request Breakdown, the unsung hero of onsite SEO
Crawl Request Breakdown is one of the most undervalued SEO tools. Basically it is a very efficient delivery and UX tool, giving you direct historic data about the ups and downs that Googlebot faced when crawling your site.
Advanced SEO tip#2: Measuring SEO success - choose your KPI metrics carefully
Measuring SEO success carries a number of similarities to challenge of measuring weight loss or any other 'self improvement' project. If you expect results fast, then you will fail. If you try to get instant results, then you will fail. If you give up working or measuring, then you will fail. Measuring SEO success is difficult even at best, but with these professional tips you hopefully will avoid some of the common issues.
Advanced SEO tip#1: Link building is all about creativity
Link building is possibly the hardest part of SEO for many. Within this tip I will discuss several advanced topics, such as picking the right audience, identifying psychological biases and factors that might prevent you from getting backlinks, and of course finding the balance between organic vs. paid link sources.

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